Online 360 Degree Surveys & Psychometrics

Psychometrics at Work

Modern psychometric questionnaires can do far more than simply assess personality or ability. They can become an integral part of an organisation's talent assessment and development (and competency management strategy), providing invaluable insight into people's perceptions and motivation, highlighting important aspects of work behaviour and revealing how best to build on strengths. Increasingly, there is a strong diagnostic focus, so questionnaires can play an important part in coaching or leadership development.

The key principles of psychometric questionnaire design, concerning reliability and validity, should also be applied to the design of competency models, 360 degree feedback questionnaires, and employee attitude surveys. This approach, based on the principles of Objective Testing, identifies patterns of behaviour directly relevant to performance. It can be contrasted with most personality testing (that simply comments of underlying traits with no reference to role, context, or work culture). In 'The New Psychometrics' Paul Kline emphasised the need for Objective Testing to improve reliability and validity. A critical element involves the application of relevant theory to the design of questionnaires - and this is central to our approach.


Most performance management processes fail because they are based on flawed underlying assumptions about people and performance. Find out what these are and how we can transform the way your organisation thinks about performance.

Use Objective Testing to measure the key elements of the behaviour that make a difference to performance

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Companies who scored highly on their ability to manage talent earned, on average, a 22% higher return to shareholders than their industry peers

Watson Wyatt Study

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